2025
Year in Review
We specialize in strategies that accelerate growth and serve as integrated operators to turn your vision into reality.
Founder’s Message
As we look back on 2025, one theme stands out: we are stronger together.
This year has been both inspiring and challenging for the social impact sector. Leaders have navigated shifting funding landscapes, rising needs, and the growing complexity of driving impact in uncertain times. Yet through it all, we’ve witnessed remarkable resilience—and an even stronger commitment to collaboration and innovation.
At Raise for Good, we believe that lasting change happens when we move beyond silos and bring capital, capacity, and community together. In 2025, that belief guided our work. Through our programs and services, we supported leaders to build more durable organizations, strengthen their teams, and create sustainable fundraising strategies. We also partnered with funders and philanthropic leaders who recognize that real impact requires investing not only in programs, but in the people and infrastructure that power them.
Through our work, we saw key trends emerge across the sector:
a shift toward funding diversification, with renewed focus on individual giving
a widespread need to strengthen team capacity with limited resources
a growing intentionality with strategy as funders and nonprofits work to demonstrate outcomes and long-term impact
Each story in this report reflects what’s possible when purpose and practice align. Even in a challenging year, progress flourishes when we integrate ideas, relationships, and resources in service of a shared goal.
Thank you for being part of this community of changemakers. Your partnership continues to inspire us as we look ahead to 2026—with a renewed commitment to unlocking more capital, strengthening organizational capacity, and building a more connected, resilient social impact ecosystem.
Maria Choi,
Founder & CEO
Raise for Good
Celebrating our Partners
Capacity-Strengthening Programs
In partnership with funders and nonprofit leaders, we are helping organizations unlock their full potential and drive meaningful social change. Through capacity-building programs delivered across virtual and in-person learning experiences, participants gain practical strategies, hands-on tools, expert coaching, and a supportive peer community that strengthens resilience, elevates leadership, and amplifies mission-driven impact.
Custom Cohort Programs
Our signature custom capacity building programs are co-designed with funders to meet grantee organizations where they are. From months-long learning journeys to targeted virtual events and one-day workshops, our programs extend funder support far beyond the grant.
Nonprofit Leaders’ Growth
in Core Competencies
Percentages reflect the share of respondents who selected 4 or 5 in pre- and post-program surveys. Surveyed respondents may differ; results represent overall cohort confidence level rather than individual participant growth.
Fundraising Masterclass
In 2025, we launched the Fundraising Masterclass, an accelerated program, based on learnings from our 2024 pilot. This course increases nonprofit leaders’ confidence in leading and executing their fundraising strategy, a timely offering given fundraising landscape changes.
Nonprofit Leaders’ Growth
in Core Competencies
Percentages represent the averaged survey results from three Fundraising Masterclass programs and reflect the share of respondents who selected 4 or 5 in pre- and post-program surveys. Surveyed respondents may differ; results represent overall cohort confidence level rather than individual participant growth.
“As new leaders, we can get caught in the weeds of the work. These programs have given us countless tools that we use on a daily basis as well as connected us with people who have pushed us into organizational clarity and success.”
“My biggest takeaway is realizing the importance of a community like this. Being able to share our experiences and learn from each other makes the overall outlook feel more positive knowing and feeling like we are all in it together.”
Pinterest Impact Lab
Fundraising Masterclass Online Content
Rare Impact Workshop
Strategic Advising
At Raise for Good, we turn vision into action. We partner with nonprofits to drive growth, deepen impact, and build lasting resilience through our Discover > Design > Deploy approach:
Discover
Identify opportunities, uncover insights, and assess current systems
Design
Co-create tailored strategies that align with your mission and goals
Our Services
Deploy
Implement solutions that strengthen operations, elevate impact, and prepare your organization for its next stage of growth
Client Highlights
Unlocking Growth: How Strategic Fundraising Fuels Next Stage of Non-profit Impact
Duration: 9+ months
Challenge: CodePath needed a strategic fundraising partner to scale their philanthropy team and reach a $20M revenue goal to support an ambitious 2.5× impact growth over three years. Complex funder relationships and rapid growth required organizational guidance and revenue strategy, and a vacancy in their development team lead role created a need for fractional leadership during a critical growth period.
Approach: Raise for Good served as fractional development lead, driving fundraising strategy, team execution, and change management. Short-term efforts in collaboration with the Senior Leadership Team refined pipelines, moves management and revenue tracking, and partnerships with funders like Ballmer Group. Long-term efforts included coaching staff to shift from a restricted, program-centered model to a product-led approach, fueled by unrestricted funding and earned revenue. This involved executive thought partnership for organizational change that would maintain durability and operational excellence. Other work included nurturing current donors toward flexible funding while building a pipeline of new unrestricted supporters, to position CodePath for durable, future growth.
Strategy Pyramid Framework & Revised Strategic Priorities
Fundraising Process Optimization
Fundraising Playbook & Revenue Mapping
High-Net-Worth Donor Engagement Strategy
Board Activation Strategy & Engagement Plan
Communications Audit & Recommendations
Strategic Leadership & Organizational Strategy Workshop
Key
Deliverables:
“Raise for Good brought a fresh perspective and deep insight to our work. In a short time, they helped us assess our current landscape and turn our goals into actionable donor engagement strategies, creating new opportunities and to strengthen relationships and open new opportunities.”
Strategic Planning
Fundraising & Revenue Growth
Impact Evaluation
Impact Storytelling
Change Enablement
Setting the Stage: Mapping Future Fundraising Growth for Sustained Expansion
Duration: 5 months
Challenge: In 2025, Omidyar Network sought to expand their philanthropic network and advance The Tech We Want initiative, focused on responsible innovation in the AI era.
Approach: Working side by side, Raise for Good translated Omidyar Network’s mission into actionable fundraising and donor engagement strategies. The partnership helped position Omidyar Network to strengthen donor relationships, maximize strategic opportunities, and advance their vision of shaping the digital revolution with shared power, prosperity, and possibility.
“The partnership with Raise for Good has been collaborative, strategic, and deeply aligned with our mission. Their team’s insight and hands-on support made a tangible difference, helping us strengthen systems, engage donors more effectively, and set a clear path for our sustainable growth”
Key Deliverables:
Strategic Advising
Current State Assessment & Recommendations
Fundraising Strategy Goal Scenarios & Matrix
Deepening a Global Movement
for Corporate Philanthropy
Celebrating Multi-Year Long-Term Partnership with Pledge 1%
Through long-term partnership over the past seven years, Raise for Good served as a C-Suite and Board Leadership strategic advisor helping position Pledge 1% as a global leader in corporate philanthropy. Through diversified fundraising strategies, strengthened membership cohort programs, guidance on keystone events, and support for internal operational sustainability, the partnership has mobilized billions in new philanthropy and advanced the global corporate giving movement.
At the close of 2024, Raise for Good helped Pledge 1% celebrate a decade of impact with three 10-Year Anniversary events attended by 100+ social impact leaders, raising over $500,000 at one event alone. Building on this momentum in 2025, the team guided key transitional hires, supported organizational resilience, and partnered with Atlassian to host a high-level donor engagement trip in Australia, bringing together 100+ CEOs, founders, and social impact leaders to deepen engagement and strengthen the movement.
This long-term partnership has redefined how the corporate world embeds giving into its core, mobilizing billions in philanthropy and building a sustainable, global movement for corporate impact.
Community Highlights
Connection and community are always at the heart of what we do. From partner convenings like the Pinterest Impact Lab and Pledge 1% Anniversary events to industry events and conferences we had the privilege of connecting with our partners, colleagues, and social impact community at multiple touch points throughout the year.
Community Resources
We are dedicated to providing high-value resources at the intersection of nonprofits and funders to meet leaders where they are with timely insights and practical support. This includes our virtual community panel events, which convene philanthropists, sector experts, funders, and nonprofit leaders around emerging topics such as technology and AI; our curated funding roundups that spotlight grants and fellowship opportunities for capacity strengthening; and our ecosystem-wide social impact career opportunity roundups that help connect social impact talent with meaningful roles. Together, these resources foster shared learning, expand access to opportunities, and strengthen the broader social impact community.
We are deeply grateful for our extraordinary community of visionaries, innovators, changemakers, and doers. Thank you for your partnership to create a better world. We can’t wait to continue this journey with you, bringing new opportunities for both nonprofit leaders and funders to to amplify their impact in 2026 and beyond.
This year we had the privilege of giving back to our community through two extraordinary organizations, Nomi Network and Empower Work. Their impactful work strongly aligns with our vision, and we invite you to join us in supporting their work to shape a brighter future for all!
Nomi Network combats human trafficking by creating pathways to safe employment, empowering women and girls to break cycles of exploitation in their families and communities.
Empower Work creates healthy, equitable workplaces where people are valued, supported, and empowered in ways that support their economic mobility, emotional well-being, and career success.
