2025 Year in Review
Founder’s Message
2025 was a year of VUCA: volatility, uncertainty, complexity, and ambiguity. It was also an invitation to lead more intentionally and take calculated risks toward transformation.
At Raise for Good, we are entrepreneurs who help our clients lead with agility. As the landscapes shifted, we adapted alongside them. The result was a community of leaders and funders who didn't just survive 2025; they emerged more resilient, more focused, and better positioned to lead into what comes next.
Our team partnered with social impact leaders to make critical strategic decisions that expanded impact, built revenue strategies rooted in sustainability, and strengthened capacity for durable growth operations.
Three themes defined 2025:
INTEGRATION OF STRATEGY + OPERATIONS
The organizations that thrived built infrastructure to match their vision - diversifying revenue, prioritizing impact measurement, and investing in the integration of strategy through operations.
AI + HUMAN JUDGEMENT
Supporting social impact organizations to drive digital transformation and ethical AI readiness. Technology is a critical lever, not a replacement for humans.
UNLOCKING CAPITAL ECOSYSTEM STRENGTH
Transformation will require new capital to be unlocked by individual philanthropists and the stewarding of the generational wealth transfer. Investing in capacity building is treated as infrastructure + critical, not an afterthought, to create lasting impact.
We're excited to partner with you to make intentional integrations a lasting transformation.
—MARIA CHOI, Founder & CEO, Raise for Good
CELEBRATING OUR PARTNERS
Strategic Advising
At Raise for Good, we turn vision into action. We partner with funders and nonprofits to drive growth, deepen impact, and build lasting resilience through our Discover > Design > Deploy approach:
Discover
Identify opportunities, uncover insights, and assess current systems
Design
Co-create tailored strategies that align with your mission and goals
Deploy
Implement solutions that strengthen operations, elevate impact, and prepare your organization for its next stage of growth
Client Highlights
Strategic Transformation:
CODEPATH's Path to $100M+ Scale
DURATION: 10+ months
IMPACT: $20M+ closed revenue, additional $20M+ funding opportunity advanced, organizational model transformed
CHALLENGE: During a critical period of organizational transformation, CodePath needed a strategic partner who could help inform a product-led growth strategy, make decisive choices, and execute at startup velocity.
OUR ROLE: Raise for Good served as organizational strategy advisor and fractional Chief Development Officer — embedding with leadership to diagnose systemic issues, identify strategic opportunities, and accelerate execution.
OUTCOME: $20M+ in closed revenue, a restructured development team, stronger board confidence, efficient operating systems, and strategic clarity for a multi-billion-dollar impact model.
APPROACH: Partnering directly with the CEO, we assessed and restructured the development operation to match CodePath's growth ambitions. Our work combined strategic clarity with hands-on execution:
Recruited and built an A-player development team of four high-impact professionals to propel fundraising velocity
Architected CodePath's shift from restricted, program-centered funding to a product-led model fueled by growing unrestricted revenue
Established AI-integrated systems and processes to improve quality and efficiency across development operations
Strengthened cross-functional alignment, board confidence, and key external relationships
This approach of embedding deeply, moving fast, and building systems alongside strategy positioned CodePath's new leadership with a durable foundation for long-term growth.
WHY IT WORKED: Strategic decisions at inflection points require partners who combine clarity, speed, and systems thinking. We don't just advise—we embed, diagnose, build and accelerate.
“Raise for Good moves at tech startup speed - diagnosing structural issues across operations, strategy, and people, and delivering significant value from month one. They filled a critical leadership gap as our fractional CDO, rebuilt our development team, strengthened our revenue strategy, and were a key partner in helping us transition to leveraging AI across our operations. I can’t recommend them highly enough.”
Setting the Stage: Mapping Future Fundraising Growth for Sustained Expansion
DURATION: 5 months
CHALLENGE: In 2025, The Tech We Want, a project by Omidyar Network, sought to expand their philanthropic network and advance their focus on responsible innovation in the AI era.
APPROACH: Working side by side, Raise for Good provided advisory services to translate The Tech We Want’s mission into actionable fundraising and donor engagement strategies. Our partnership positioned efforts to strengthen donor relationships, maximize strategic opportunities, and diversify future funding pipeline to advance The Tech We Want’s vision of shaping the digital revolution with shared power, prosperity, and possibility.
Strategic Advising
Current State Assessment & Recommendations
Fundraising Strategy + Goal Scenarios
Donor Engagement Matrix
Key
Deliverables:
“Raise for Good brought a fresh perspective and deep insight to our work. In a short time, they helped us assess our current landscape and turn our goals into actionable donor engagement strategies, creating new opportunities and to strengthen relationships and open new opportunities.”
Capacity-Strengthening Programs
In partnership with funders and nonprofit leaders, our capacity-building programs meet organizations where they are and extend funder impact far beyond the grant. From our newly launched Fundraising Masterclass — a three-week accelerated program blending self-paced content, live coaching, and peer learning — to custom cohort-based programs co-designed with funders, we deliver expert coaching, practical strategies, and peer community that strengthen resilience, elevate leadership, and build leaders' confidence to execute in a shifting funding landscape.
“As new leaders, we can get caught in the weeds of the work. These programs have given us countless tools that we use on a daily basis as well as connected us with people who have pushed us into organizational clarity and success.”
Program Components
“Our team worked on the key messages worksheet from the Masterclass on Monday and by the end of the week, they had submitted a fellowship application utilizing it, so the resource was immediately helpful.”
2025 FUNDRAISING MASTERCLASS PROGRAMS
Nonprofit Leader Participants reported increased confidence in:
39%
Increase in leading and implementing fundraising strategy
60%
Increase in prospecting
and engaging funders
37%
Increase in crafting revenue-generating messaging
CUSTOM COHORT PROGRAMS
4 Month Financial Sustainability Program
Average confidence increased to:
build and implement diversified funding model
6 Month
Impact Lab
Average confidence increased to: delegate responsibilities and build team capacity
1 Day Capacity-Building Workshop
Average confidence increased to:
lead and implement a fundraising strategy
Percentages reflect the share of respondents who selected 4 or 5 in pre- and post-program surveys. Surveyed respondents may differ; results represent overall cohort confidence level rather than individual participant growth.
SAMPLE OF 2025 PROGRAM PARTICIPANTS:
Community Highlights
Connection and community are at the heart of our work. Throughout 2025, we gathered with partners and social impact leaders through convenings such as the Pinterest Impact Lab and the Pledge 1% Anniversary, alongside industry events and conferences that deepened collaboration and shared learning.
Our Founder moderated a panel at NOMI NETWORK x AMINO CAPITAL’S THE NINETY-NINE EVENT with Jeremy Lin, Jason Kwon (CSO, OpenAI), and Diana Mao (Founder, Nomi Network), exploring how AI, venture capital, and philanthropy can converge to combat human trafficking.
Our Founder joined a panel on "The Future of Family Enterprises: Navigating Succession & Generational Wealth Transfer" at OPAL GROUP'S FAMILY OFFICE & PRIVATE WEALTH WEST 2025, alongside Dr. Jeremy Lurey, Thomas Handler, Josh Harkinson, and JD Roth.
The Raise for Good team convened 60 leaders from 27 RARE IMPACT FUND grant partners for a two-day workshop on fundraising strategy, strategic planning, and storytelling, strengthening funding approaches and equipping organizations to mobilize resources to scale their impact.
In partnership with PLEDGE 1%, Maria traveled to Sydney for their 10th Anniversary, engaging 100+ CEOs and founders, including leaders from Atlassian, Canva, and Culture Amp, to accelerate corporate philanthropy across Australia.
Community Resources
We provide timely resources at the intersection of nonprofits and funders. From virtual community panels convening leaders around emerging topics, to curated funding and career opportunity roundups, these resources expand access and strengthen the social impact ecosystem.
Thank you to our partners — the funders and leaders who invest in durable transformation.
In 2026, we're expanding our ecosystem with partners who believe strong organizations are the foundation of lasting impact.
We're just getting started. Let's keep building — together.
This year we had the privilege of giving back to our community through two extraordinary organizations, Nomi Network and Empower Work. Their impactful work strongly aligns with our vision, and we invite you to join us in supporting their work to shape a brighter future for all!
Nomi Network combats human trafficking by creating pathways to safe employment, empowering women and girls to break cycles of exploitation in their families and communities.
Empower Work creates healthy, equitable workplaces where people are valued, supported, and empowered in ways that support their economic mobility, emotional well-being, and career success.