
We’re a team of innovators and operators.
Our Founder
Maria is passionate about uniting technology, philanthropy, and social good to solve critical issues. As a second-generation Korean-American, Maria’s life work has been centered on developing education and economic opportunities for women and people of color to thrive in a global economy. Maria is a strategist, fundraiser, and marketer who has raised nearly $200M through corporations, high-net-worth individuals, and institutional funders such as Gates Foundation, Google, and Reid Hoffman for organizations including All Raise, Pledge 1%, Code.org, Sesame Workshop, UNICEF, and Khan Academy. Maria also helped build global campaigns like the Cannes Titanium award-winning UNICEF Tap Project, a global clean water campaign, and the Hour of Code, reaching over 200M globally. Maria has built partnerships with hundreds of brands and organizations, including Kapor Center, Disney, AT&T, NFL, Facebook, Amazon, Accenture, and Giorgio Armani Fragrances.
Maria Choi
Founder & CEO
Our Team
We are a team of strategists and entrepreneurs who have worked across tech startups, consumer businesses, philanthropy, management consulting, corporate social impact, and global nonprofits.
We are headquartered in San Francisco, with team hubs in New York, Los Angeles, and Austin.
Geetika Agrawal Fundraising Specialist
Allison Carpio
Product Marketing Strategist
Leah Coldham
Operations Strategist
Lauren Gourhan
Fundraising Strategist
Amy Beck Landrith Strategist
Laraiah Maranan Fundraising Specialist
Melanie Nomiya
Programs Coordinator
Jas Ogiste
Research Fellow
Zoe Pilla
Growth Partnerships Manager
Joy Phillips
Fundraising Specialist
Abigail Quesinberry Marketing Strategist
Jocelyn Noya Quintana Fundraising Specialist
Emily Shields
Designer
Brittany Soto
Executive Assistant to the CEO
Stephanie Wong Partnerships Associate
Hilary Woon
Sr. Program Manager
Chun Yee Yip
Chief Impact Officer
We also have some pretty amazing advisors
Here are just a few:
Aniyia Williams • Omidyar Network, Principal, Beneficial Technology
Anne Wintroub • Head of lululemon Centre for Social Impact
Grace Chung • Automation Anywhere, Sr. Director, Social Impact Programs
Erika Balbuena • Robinhood, Head of ESG
Marlon Evans • Nex Cubed, CEO
Emmanuel Klu • Google, Research Engineer, Responsible & Human-Centered AI
Erin Felter • Okta, VP, Social Impact & Sustainability
Lili Gangas • Kapor Center, Chief Technology Community Officer
Carina Wong • Craft Strategy, Founder
Our values
People First
Relationships are at the core of our why and we celebrate the power and value of each person’s lived experience.
Partnership
We are bridge builders and find joy in opportunities to iterate and improve together, embracing the ever-changing landscape of our work.
Tenacity
We are dogged in our pursuit of the solution and intensely curious about what is and what could be.
Ownership
We are reliable and follow through, leading with integrity in the big and small.