We’re a team of innovators and operators.

Our Founder

Maria is passionate about uniting technology, philanthropy, and social good to solve critical issues. As a second-generation Korean-American, Maria’s life work has been centered on developing education and economic opportunities for women and people of color to thrive in a global economy. Maria is a strategist, fundraiser, and marketer who has raised nearly $200M through corporations, high-net-worth individuals, and institutional funders such as Gates Foundation, Google, and Reid Hoffman for organizations including All Raise, Pledge 1%, Code.org, Sesame Workshop, UNICEF, and Khan Academy. Maria also helped build global campaigns like the Cannes Titanium award-winning UNICEF Tap Project, a global clean water campaign, and the Hour of Code, reaching over 200M globally. Maria has built partnerships with hundreds of brands and organizations, including Kapor Center, Disney, AT&T, NFL, Facebook, Amazon, Accenture, and Giorgio Armani Fragrances.

Maria Choi
Founder & CEO

Our Team

We are a team of strategists and entrepreneurs who have worked across tech startups, consumer businesses, philanthropy, management consulting, corporate social impact, and global nonprofits.

We are headquartered in San Francisco, with team hubs in New York, Los Angeles, and Austin.

Geetika Agrawal Fundraising Specialist

Allison Carpio
Product Marketing Strategist

Leah Coldham
Operations Strategist

Lauren Gourhan
Fundraising Strategist

Amy Beck Landrith Strategist

Laraiah Maranan Fundraising Specialist

Melanie Nomiya
Programs Coordinator

Jas Ogiste
Research Fellow

Zoe Pilla
Growth Partnerships Manager

Joy Phillips
Fundraising Specialist

Abigail Quesinberry Marketing Strategist

Jocelyn Noya Quintana Fundraising Specialist

Emily Shields
Designer

Brittany Soto
Executive Assistant to the CEO

Stephanie Wong Partnerships Associate

Hilary Woon
Sr. Program Manager

Chun Yee Yip
Chief Impact Officer

We also have some pretty amazing advisors

Here are just a few:

Aniyia Williams • Omidyar Network, Principal, Beneficial Technology

Anne Wintroub • Head of lululemon Centre for Social Impact

Grace Chung • Automation Anywhere, Sr. Director, Social Impact Programs

Erika Balbuena • Robinhood, Head of ESG

Marlon Evans • Nex Cubed, CEO

Emmanuel Klu • Google, Research Engineer, Responsible & Human-Centered AI

Erin Felter • Okta, VP, Social Impact & Sustainability

Lili Gangas • Kapor Center, Chief Technology Community Officer

Carina Wong • Craft Strategy, Founder

Our values

People First

Relationships are at the core of our why and we celebrate the power and value of each person’s lived experience.

Partnership

We are bridge builders and find joy in opportunities to iterate and improve together, embracing the ever-changing landscape of our work.

Tenacity

We are dogged in our pursuit of the solution and intensely curious about what is and what could be.

Ownership

We are reliable and follow through, leading with integrity in the big and small.