Unleashing Impact and Revenue Growth through an Innovative Cross-Channel Sales Evolution

BUSINESS STRATEGY // CHANGE ENABLEMENT // REVENUE GENERATION

Background

Building access to career opportunities.

Founded in 2000, Year Up has distinguished itself as a leading authority in workforce development with a mission to close the Opportunity Divide. They help companies become more equitable, inclusive employers and empower historically overlooked talent with access to livable wage careers.

∼$200M

annual revenue

20+

markets served

∼900

employees

500+

partner organizations

Challenge

Transform revenue operations to amplify impact and increase growth.

Revenue operations were fragmented across four unique revenue streams with often competing goals, incentives, and timelines. As a result, revenue-driving teams were working in functional silos, creating critical partnership missteps and opportunity costs leading to lost impact and revenue.

Solution

Implement a dynamic, cross-functional sales organization optimized for collaboration, integration, market responsiveness, and partner-centered value creation.

Our Approach

  • Step 1: Align

    Through deep engagement to understand team dynamics, strengths, and challenges, an executive steering committee was formed, fostering trust and organizational buy-in.

  • Step 2: Design

    A partner-centric, cross-channel sales structure was designed that leverages to drive long-term business value for employer partners while building career pathways for historically excluded talent.

  • Step 3: Pilot

    The new approach was piloted with a targeted set of key accounts and corresponding revenue team members.

  • Step 4: Evaluate

    The effectiveness and ROI of the new model were evaluated against key revenue, impact, and performance indicators.

  • Step 5: Operationalize

    Our team operationalized the validated new approaches in preparation for broad-scale adoption.

Key deliverables

Organizational and process design

Pilot program planning & execution

Global strategic sales framework development

Change implementation planning

Results

Unlocked multiplier effect revenue and impact.

The outcomes of the new selling model have set the stage for a groundbreaking shift in the way Year Up delivers impact and value for partners and historically excluded talent. This strategic evolution not only empowers Year Up to advance its mission to eradicate the opportunity divide, but it also moves the organization into deeper alignment with its core values and ultimately sets Year Up to deliver on its vision of 10X impact by 2030.

+XXX

sales opportunities

15X

opportunity growth

6X

committed revenue

62%

increase in cross-team collaboration

  • "Our partnership with Raise for Good has empowered us to build momentum and move from vision to action in a relatively short period of time. The team is collaborative, supportive and adaptable and the perfect mix of visionary and practical."

    Susan Murray • National Director of Corporate Engagement, Development and Revenue Operations

  • "The team at Raise For Good were supportive and thoughtful colleagues throughout our engagement. Their collaborative spirit and expertise were instrumental in navigating the complexities of our large-scale transformation project."

    Rowetta Roberson • Sr. Director Revenue Enablement

  • "Working with the Raise for Good team accelerated our work tenfold in this important organizational priority."

    Aimee Sargent • Sr. Director, Corporate Philanthropy